Hip-Hop moves in tides, with certain styles often being the more prominent aesthetics at different points. Snap music took over the late 2000s, melodic rap currently is the public’s fixation. But raw, visceral flows with gravitas injected into the blood transcend timeliness and have always, and will always be what paragons from temporary stars. Kendrick Lamar, J. Cole, and Wale are three luminaries who exemplify this passion for quality music. It’s becoming increasingly harder to find artists with the same passion for their craft that can push the envelope in exciting ways. This is where Zaay shines, being one of the hottest artists that is poised to explode this year due to his intense fascination with rap that amalgamates new age aesthetics into classic rap mainstays.
Zaay, born Jose Pena, hails from Lawrence, Massachusetts — a miniscule city, north of Boston. Its proximity to one of the nation’s premiere areas for eclectic hip-hop talent accounts for Zaay’s willingness to innovate in his music. He’s been close to the hip-hop scene his entire life, studying it to learn where it breaks down at the seams so that he could one day reconstruct it in his own image. He began freestyling when he was an adolescent to understand the ebb and flow of the genre, also to give breath to the complex mess of rap-inspired ideas tumbling around in his brain. He first began to further organize these verses into cohesive songs with hooks in February of 2016. Now, with years of experience under his belt, he’s transforming into a fearsome presence that commands attention whenever he breathes on a track.